Wednesday, 5 February 2014

I want to be a HEMYCA girl






It's not often that I get a press release through and then decide to blog about it, but then again, I guess it's not often that you come across a brand like Hemyca is it? Geometric patterns (you know I love a good print), transparency and sharp tailoring have merged together to create a wardrobe for the modern woman. I feel like these guys have somehow slipped by me until now and I'm sad about that, however I'm also pretty glad that they're finally on my radar. Better late than never, hey? 

The newest collection, pictured above, is pretty darn special and was featured in a special presentation as part of London Fashion Week's Digital Schedule last year. Exciting times! I can guarantee that Hemyca as a brand will go on to do big things. 

Overall thoughts: Where do I sign up to become a Hemyca girl?


3 comments:

  1. I LOVE all the sheer-ness going on, so delicate and feminine, but edgy too!
    Kathleen @ Made In The 1990's.

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  2. I'm so glad you did post, I am absolutely loving this. The geometrics are gorgeous. And the last dress on the right, oh my goodness.

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  3. The designs are stunning! I'll be keeping my eye on this brand.
    Put The Radio On

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